The Island of Hvar, king among the Dalmatian islands, has been known since ancient times for its important strategic and nautical location, its cultural and natural resources and for its literature. Due to the mild climate (warm winters and pleasant summers) Hvar plays host to a large number of guests, scientists and chance travelers who are drawn to it by its unspoiled and opulent Mediterranean nature, fresh fish and distinguished wines. It was not by chance that there was a time, before World War I, when Hvar was referred to as "Austrian Madeira" and that today it is considered one of the ten most beautiful islands in the world.

Jelsa, situated in the central part of Hvar, is a welcoming place, pleasing to the eye and ready to receive any guest or traveler. Jelsa borders with the two highest peaks on the Island - St. Nikola on the west and Hum on the east. On the southern side there are three mountains - Vrh, Samotorac and Gozd, while Burkovo hill shields the northern side from the cold, northern winds.

One of the most fertile plains of the Adriatic islands is situated between Vrboska, Jelsa and Stari Grad. The large valley is abundant in Mediterranean culture - lush vineyards and, above all, famous wines, orchards, olive groves and vegetable gardens. The surrounding mountains and hills are overgrown with lavender, rosemary and sage as well as almond, carob, pine and cypress trees that give the entire region a special appearance, rarely found anywhere else.

All of the towns and villages of the Municipality of Jelsa are well protected from the wind. Sometimes the northeastern wind springs up leaving behind it fresh, clean air and bright blue skies and the most beautiful sight of a roaring sea and waves crashing against the rocks. The Island of Hvar is known for its warm summers, mild winters and quite comfortable springs and autumns. Most of the rainfall falls in autumn along with a few, rare snowflakes that sometimes fall in winter. The rest of the year is sunny, especially the months of July and August.

In the small coastal towns you can go for long walks along the shore through lush vegetation; however, the mountains and hills should not be overlooked. The picturesque villages have retained their primeval atmosphere, so winter or summer, all guests will find the peace and invigoration they are looking for. The summer winds are characteristic of this region - the Levant (east wind) in the morning and the Mistral in the afternoon create a cool, refreshing breeze all day long.

The beautiful nature, pleasant climate and numerous historical monuments that illustrate the interesting history of this region together with the hospitality of the people, invite you to come and visit. Once you have visited Jelsa it will always have a special place in your heart.